Pomegranates: A Healthy Business Opportunity

I was excited like a child when I saw my local supermarket had a fresh Pomegranates juicing vending machine. Pomegranates are a real superfood that is highly regarded in the anti-aging space.

Exploring the business opportunity around Pomegranates

The reason I started the Treetarian blog is to explore business cases around trees. Pomegranates are one of those tree products that can have a great impact on the health of people and be a great business opportunity. Particularly Pomegranate juice is interesting because eating a pomegranate just like that can be a bit of a messy situation and a lot of people don’t like the bite of the seeds.

Pomegranate juice is very tasty, and super healthy, but not cheap. From a business perspective, there is a great margin to be made. Pomegranates grow in abundance. When I visited Marocco, many street vendors were selling manually pressed juice from pomegranate that grow in their gardens. The fruit grows well and has a pretty good shelf life.

Why are Pomegranates so healthy?

Pomegranates are highly regarded for their nutritional value and health benefits. Rich in vitamins, minerals, and antioxidants, they offer a wide range of potential health advantages:

  1. Rich in Antioxidants: Pomegranates are packed with antioxidants, particularly punicalagins and anthocyanins, which help protect the body against free radicals and reduce oxidative stress.
  2. Heart Health: Consuming pomegranates has been linked to improved heart health. They can help lower blood pressure, reduce cholesterol levels, and decrease the risk of atherosclerosis (hardening of the arteries).
  3. Anti-inflammatory Effects: The anti-inflammatory properties of pomegranates can help reduce inflammation throughout the body, potentially lowering the risk of chronic diseases such as heart disease, cancer, type 2 diabetes, and Alzheimer’s disease.
  4. Cancer Prevention: Some studies suggest that pomegranate extract may slow cancer cell reproduction and even induce apoptosis (cell death) in cancer cells, particularly in breast and prostate cancer.
  5. Digestive Health: Pomegranates may help improve digestion and reduce inflammation in the gut, contributing to a healthy digestive system.
  6. Enhanced Memory: Research indicates that pomegranates can improve memory and cognitive function, possibly even offering protective benefits against Alzheimer’s disease.
  7. Blood Sugar Control: Although pomegranates contain fructose, they have a low glycemic index and may help in controlling blood sugar levels, especially beneficial for people with diabetes.
  8. Antiviral and Antibacterial Properties: Pomegranates have antiviral and antibacterial properties that can help fight off infections and illnesses. They’re particularly effective against common gum diseases and yeast infections.
  9. Improved Exercise Performance: Due to their high content of dietary nitrates, pomegranates can improve exercise performance by enhancing blood flow, which can be beneficial for endurance and physical performance.
  10. Joint Pain Relief: Pomegranate extract may also help reduce symptoms of arthritis and joint pain by inhibiting enzymes that break down cartilage.

Pomegranates shelf life

Whole pomegranates have a relatively long shelf life compared to many other fruits, thanks to their thick skin that protects the seeds inside. When stored properly, whole pomegranates can last for:

  • At room temperature: Whole pomegranates can last for about 1 to 2 weeks when kept in a cool, dry place away from direct sunlight. This makes them quite convenient for keeping on a countertop or in a pantry.
  • In the refrigerator: If you need to store them for a longer period, pomegranates can be refrigerated. In the fridge, they can last for about 3 to 4 weeks. Storing them in a plastic bag can help retain moisture and extend their shelf life even further.
  • After opening: Once you open a pomegranate and remove its seeds (arils), they should be eaten within a few days. The seeds can also be stored in an airtight container in the refrigerator for up to a week, or they can be frozen for longer storage.

Extending Pomegranate shelf life with coatings

When a coating is added to whole pomegranates, it can significantly extend their shelf life. Edible coatings, such as wax or resins, are often applied to fruits, including pomegranates, to help preserve them.

These coatings serve multiple purposes:

  1. Moisture Retention: Coatings can reduce the rate of moisture loss from the fruit, which helps to keep it hydrated and prevents shriveling.
  2. Gas Exchange: They can also modify the internal atmosphere of the fruit by slowing down the exchange of gases (like oxygen and carbon dioxide), which can slow down the ripening process and reduce spoilage.
  3. Microbial Growth Inhibition: Some coatings might contain antimicrobial substances that help in reducing the growth of mold and bacteria on the fruit’s surface.
  4. Physical Protection: Coatings provide a physical barrier that protects the fruit from bruises and scratches during transportation and handling.

Tree-based coatings can be used like the carnauba wax

How to grow Pomegranate trees?

Pomegranates (Punica granatum) are known for their adaptability and can grow relatively easily in suitable conditions. They are hardy in USDA zones 7 through 10, thriving best in regions with hot, dry summers and cool winters. Here are some key factors that contribute to the ease of growing pomegranates:


Pomegranates prefer a semi-arid mild-temperate to subtropical climate and are particularly well-suited to areas with hot, sunny summers which help in fruit ripening and sweetness enhancement. They are drought-tolerant once established but produce better with regular watering.


These plants are not particularly fussy about soil type; they can grow in loamy, sandy, or even clay soils as long as there is good drainage. Pomegranates prefer a pH between 5.5 and 7.2 but can tolerate slightly more alkaline conditions.

Care and Maintenance

Pomegranates have relatively low maintenance needs compared to some other fruit trees. They require some pruning to remove suckers and dead branches and to shape the tree or shrub, which can help increase fruit yield and ease of harvest. While they are drought-tolerant, providing water during dry periods can improve fruit quality.

Pest and Disease Resistance

Pomegranates are generally resistant to many pests and diseases, although they can be susceptible to certain issues like pomegranate fruit rot, leaf spot, and occasionally pests such as aphids and whiteflies. However, these problems are usually manageable with proper care and attention.


Pomegranates can be propagated from seeds, but for better fruit quality and faster fruiting, they are often propagated via cuttings or by purchasing established nursery plants. Grafted plants or those grown from cuttings typically begin to fruit within 1 to 3 years, whereas seed-grown plants might take longer.


While pomegranates are relatively easy to grow under the right conditions, they may face challenges in regions with very high humidity, excessive rainfall, or where winters are too cold (below USDA zone 7 without protection). In such areas, pomegranates can be grown in containers and moved indoors or to a sheltered location during the coldest months.

In summary, with the right climate and minimal care, pomegranates can be an easy and rewarding fruit to grow in home gardens, providing not only delicious fruit but also attractive foliage and flowers.

How much money can you make with a Pomegranate Tree?

A mature pomegranate tree, which can be anywhere from 5 to 15 years old or more, can produce between 100 to 200 pounds of pomegranates annually under optimal conditions. This translates to roughly 200 to 400 fruits per tree, considering an average weight of about 0.5 to 1 pound per fruit, although this can vary based on the variety and fruit size.

The retail value of pomegranates can fluctuate based on factors such as the time of year, fruit quality, and regional demand. As of my last update, the price of pomegranates in the United States could range from $1 to $3 per fruit, depending on these variables. Therefore, using this range, the retail value of the harvest from one tree could be estimated as follows:

  • Low End: 200 fruits x $1 per fruit = $200
  • High End: 400 fruits x $3 per fruit = $1,200

By juicing the pomegranates you can earn significantly more. You need about 2 pomegranates to fill a cup and I’ve seen prices between $5 on the low end and 9$ on the high end for a cup of fresh pomegranate juice.

If you are interested in how much money trees can make you, we made a list here

Pomegranate juice vending machine

The market leader in Pomegranate juice machines is Zumex. You can already find mid-sized machines for around $8000 which have significant capacity for supermarkets or juice bars. With the selling prices of $5 to $9 per cup of juice with high-profit margins, a machine like this can be very profitable.

Final Thoughts

Growing pomegranates and selling fresh pomegranate juice represents a compelling business opportunity for several reasons, combining agricultural sustainability with consumer health trends and market demand for fresh, value-added products.

Agricultural and Environmental Sustainability

Pomegranates are relatively easy to cultivate, requiring minimal water compared to many other fruit crops, making them suitable for regions prone to drought. Their adaptability to various soil types and resilience against pests and diseases further enhance their appeal as a sustainable agricultural choice. By investing in pomegranate cultivation, farmers can contribute to sustainable farming practices while potentially benefiting from the crop’s relatively low maintenance and long-term yield potential.

Economic Opportunity

The market for pomegranates and their products is growing, driven by increasing awareness of their health benefits and versatility in food and beverage applications. Pomegranates have a long shelf life, which reduces waste and allows for extended selling periods. Furthermore, the trend towards healthier eating habits has boosted demand for natural and nutritious products, positioning pomegranate juice as a premium offering. Fresh juice vending machines, like those from Zumex, offer an innovative way to tap into this market, providing consumers with on-the-go access to fresh juice and creating a direct farm-to-consumer pipeline that can command higher prices.

Health Benefits

Pomegranates are packed with antioxidants, vitamins, and minerals, offering numerous health benefits. They are known for their anti-inflammatory properties, heart health benefits, potential to lower blood pressure, and ability to improve memory and exercise performance. These health benefits make pomegranates and their juice particularly attractive to health-conscious consumers, further driving demand.


In conclusion, growing pomegranates and selling fresh pomegranate juice presents a unique opportunity to align agricultural practices with current health and environmental trends. This venture not only supports sustainable farming but also meets consumer demand for healthy, natural products. With the added value that fresh juice vending machines bring, entrepreneurs have a chance to create a profitable business that benefits consumers, supports sustainable agriculture, and taps into the growing trend toward health and wellness.

Frederik Lamote

Frederik is the founder of Koroway.com, a startup that is 3D printing Treehouses. While exploring treehouse locations around the world he got fascinated by the value and products trees produce.

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